Public Auction for LuisaViaRoma Business Unit Including E-Commerce Assets Closes November 8

A public auction for the business unit of Florence-based luxury retailer LuisaViaRoma is open until November 8, with a starting price of 18.83 million euros. The sale is part of a simplified liquidation arrangement managed by the Court of Florence. The business unit under offer includes all intellectual property rights, IT systems, networks, platforms, and specifically e-commerce platforms, alongside inventory and customer databases. In July, the retailer was transferred to LVR Srl, an industrial consortium led by Paolo Corinaldesi, through a lease agreement intended as a first step toward definitive acquisition. Italian law prohibits direct private sales during this liquidation phase, necessitating the auction. If no improved offers are received by the deadline, LVR Srl’s binding offer will proceed; otherwise, competitive bidding occurs on November 12.