Frame The Future appoints Marc Lefebvre as honorary president and announces First Movers campaign

The sustainability initiative Frame The Future has appointed Marc Lefebvre as honorary president to strengthen industry networking and recruit founding members. Lefebvre brings over 30 years of leadership experience in the international eyewear sector, covering production, sales, innovation and business development. Concurrently, the organization announced the upcoming "First Movers" campaign, targeting manufacturers of frames, lenses and components, along with suppliers across the optical value chain. Participants must sign a Letter of Intent to join, gaining visibility through Frame The Future’s website, LinkedIn, newsletters and trade media while contributing to shared sustainability standards. The initiative aims to move beyond corporate-level efforts by fostering cross-industry collaboration and coordinated measures for more sustainable structures within the eyewear industry.