Synsam Group Reports 770,000 Subscribers for Lifestyle Model Ten Years After Launch

Ten years after its 2016 launch in Sweden, Synsam Group’s subscription service, Synsam Lifestyle, has reached approximately 770,000 customers across the Nordic region. The company states that this model now accounts for more than half of Synsam Group’s total revenue. Initially piloted to challenge traditional eyewear purchase cycles, the service includes prescription glasses, sunglasses, sports eyewear, and eye examinations under a predictable monthly cost. Growth milestones show subscriber numbers rising from roughly 193,000 in 2019 to 511,000 in 2022, and 756,000 in 2025. The offering has expanded to include solutions for children, seniors, contact lens users, second-hand collections, smart glasses, and corporate clients. Available in Sweden, Denmark, Norway, Finland, and the Faroe Islands, the subscription is described by CEO Håkan Lundstedt as a key driver transforming customer behavior toward ongoing eye health management.