Vision Expo Opens Submissions for 2027 NOW Awards

Vision Expo, organized by The Vision Council and RX, has opened submissions for the sixth annual 2027 NOW Awards. Independent designers, brands, and creators worldwide may enter free online until February 5, 2027, with product samples due by February 10. Finalists will be announced in late February, and winners honored on March 11 during Vision Expo 2027 at The Venetian Expo in Las Vegas. Categories include Best Optical and Sunglass (Independent/Licensed), Direct-to-Consumer, Emerging Designer/Brand, and Wearable Technology. A judging panel chaired by creator Nico Roseillier evaluates entries. At least one frame from each submitting brand is featured in the NOW Showcase on the show floor.