De Rigo and Morel Join Breast Cancer Awareness Campaigns for October Rose

For the 2026 October Rose breast cancer awareness campaign, eyewear brands De Rigo and Morel announced specific solidarity initiatives. Morel is renewing its partnership with the Ruban Rose association, involving employees in the March Rose on October 3 in Champagnole and the Défi Rose on October 15 in Morbier. The company will also donate two euros to Ruban Rose for each pink frame purchased from a dedicated selection by optician clients. De Rigo France’s women’s brand Yalea is supporting Ruban Rose for the fourth consecutive year, featuring two models—one sun and one optical—marked with a Pink Ribbon symbol on the temple. Additionally, parent company De Rigo supports the Know Your Lemons Foundation, which promotes international breast screening awareness.