French Optical Chains Announce Connected Eyewear, Partnerships and Community Campaigns

Acuitis continues its October Rose campaign, donating €20 per specific Kylie model to the RoseUp association. Alain Afflelou launched nine new Magic Connect eyewear models, including two for sports, which are compatible with previous generations. Krys Group announced an exclusive partnership with Chinese firm Rokid for smart glasses featuring real-time translation and AI; a Paris store is currently testing them, with expansion to ten stores planned by year-end. Krys also ranked sixth in the Great Place to Work For Women list. Optic 2000 initiated a regional marketing campaign highlighting its 1,200 stores and is conducting its third Low Vision Week until October 10, offering assessments at 230 specialized points.