HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

HOYA Vision Care, Canada has launched HOYA LensPreview, a virtual try-on solution integrated into the HOYA Hub ecosystem. This tool allows eye care professionals and patients to preview HOYA’s premium lens offerings, including the Sensity® Family, Mirror Collection, Lumacore, and polarized lenses, in a true-to-colour, interactive environment. Powered by Fittingbox, HOYA LensPreview aims to reduce costs associated with physical samples, manage patient expectations, and drive revenue through improved second-pair and sun lens sales. The service is currently free for HOYA customers with access to the HOYA Hub via Single Sign-On (SSO). Canadian customers not part of the HOYA Hub can request access through their local HOYA Territory Manager.