O-SHOW26 Returns to Melbourne with 1,192 Unique Visitors and Focus on Myopia Management

The Optical Distributors and Manufacturers Association (ODMA) held O-SHOW26 in Melbourne, marking the event's return to the city after several years in Sydney. The two-day trade fair attracted 1,192 unique visitors, excluding exhibitors and non-buyers, with total attendance reaching 1,615 when including supplier attendees. Practice decision-makers comprised a significant portion of the audience, with 30% identifying as owners or owner-optometrists. Victoria accounted for nearly 65% of attendance. Key themes included myopia management shifting toward prevention, highlighted by the HOYA-supported Myopia Mastery Program, and evolving frame trends featuring bold colors and tactile textures. A new fashion runway was introduced to showcase products.