Lissac Rebrands as Maison Lissac 1919 with Premium Apartment-Style Store Concept

The Groupement Optic 2000 has rebranded its Lissac chain as Maison Lissac 1919, introducing a premium store concept modeled after an apartment. Tested at the rue de Vaugirard location and deployed in the historic rue de Rivoli flagship in Paris, the design features wood, carpets, armchairs, and lighting to emphasize style alongside optical expertise. Franchisees can personalize their stores using local history and colors. Martine Loyer, Director General of Groupement Optic 2000, stated the change aims to differentiate Maison Lissac from the accessible Optic 2000 brand by offering a cozy, confidential experience. The rollout is progressive, with about ten stores adopting the identity and fifteen expected to complete the full concept within the year. The network comprises 250 stores, 62% located in city centers.