EssilorLuxottica President Barranger Outlines Strategic Priorities for EMEA and Asia

Chrystel Barranger, President of EssilorLuxottica’s Professional Solutions segment, detailed the group’s medium-term strategic priorities for EMEA and Asia during an interview. She emphasized a shift toward preventive healthcare, leveraging eye analysis to detect systemic diseases like diabetes early, and transforming eyewear into connected interfaces that integrate technology to reduce mobile dependency. Barranger highlighted the critical role of optical professionals in this ecosystem, citing partnerships with over 300,000 practitioners globally alongside direct-to-consumer sales through more than 18,000 stores. The strategy focuses on combining lens technology, frame design, and innovations such as Nuance Audio glasses and Varilux lenses. She stressed that collaboration between medical professionals and opticians is essential to move from reactive to preventive care models, positioning EssilorLuxottica as a key partner in driving industry transformation through scientific evidence and technological integration.