EssilorLuxottica Reinstates "Lunetterie d’Excellence" Premium Eyewear Event in Paris

EssilorLuxottica reinstated its premium eyewear event, "Lunetterie d’Excellence," in Paris from September 24 to 26, 2026. Held at the Hôtel de Maisons in Saint-Germain-des-Prés, the gathering featured twelve luxury brands, including Prada, Burberry, and Ferrari, marking four more than the previous year. The event allowed optical partners to explore new collections and creative principles through personalized spaces across two privatized floors. Highlights included a Prada virtual reality experience, a bespoke craftsmanship demonstration by a Brunello Cucinelli master tailor, and a dedicated men’s luxury area. Designed as a premium club-style meeting, the initiative aimed to showcase the intersection of innovation and artisanal heritage within EssilorLuxottica’s luxury portfolio.