HOYA Vision Care Canada Launches LensPreview Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

HOYA Vision Care, Canada has announced the Canadian market launch of HOYA LensPreview™, a virtual try-on solution integrated into the HOYA Hub™ ecosystem. Powered by Fittingbox technology, the tool allows eye care professionals and patients to preview HOYA’s premium lenses, including the Sensity® Family, Mirror Collection, Lumacore™, and polarized options, in a true-to-colour interactive environment. The initiative aims to reduce costs associated with physical samples, manage patient expectations, and boost second-pair and sun lens sales. HOYA LensPreview™ is currently free for existing HOYA Hub customers via Single Sign-On (SSO). Non-Hub users can request access through local HOYA Territory Managers.