ic! berlin Launches First Campaign as Official Eyewear Partner of Audi Revolut F1 Team

German eyewear brand ic! berlin, owned by MARCOLIN, has launched its first campaign since announcing its partnership with the Audi Revolut F1 Team in February. Titled “From 0.05 mm to 300 km/h,” the initiative establishes ic! berlin as the team’s official eyewear partner. The campaign features drivers Nico Hulkenberg and Gabriel Bortoleto wearing customized frames, photographed by Rupert Tapper under creative direction by Leif Podhajsky. Visuals emphasize motion blur to reflect acceleration and precision, drawing parallels between the brand’s ultra-light, screwless-hinge frames and the Audi R26 race car’s aerodynamics. This launch coincides with ic! berlin’s 30th anniversary, highlighting its engineering heritage while aligning product design values with motorsport performance metrics.