The Vision Council Releases Q2 2026 Consumer inSights Report Showing Stabilizing Eyewear Market

The Vision Council released its Q2 2026 Consumer inSights report, based on a survey of 12,137 U.S. adults conducted between April 10 and June 12, 2026. The findings indicate a stabilizing market following cautious spending, with consumers deliberately stretching existing eyewear rather than skipping purchases due to affordability issues. Spending remains distributed across price tiers: the under-$100 segment edged down, while the $200+ tier increased. Key insights include that 16% of recent buyers purchased smart eyewear, and contact lens sales shifted toward corporate and chain locations (62%). FSA/HSA usage is common among those with access, with three-quarters using them for eye exams. The report is complimentary for members and available for purchase by non-members.