Rodenstock Wins German Innovation Award 2025 for B.I.G. EXACT® Sensitive Lenses

In May 2025, Munich-based ophthalmic lens manufacturer Rodenstock received the German Innovation Award 2025 in the "Excellence in Business to Consumer" category for Medical Health. The award recognizes its new product, B.I.G. EXACT® Sensitive, a biometric lens that incorporates both eye biometrics and individual visual perception. According to the company, this technology provides smoother vision, improved reading flow, and better orientation for spectacle wearers. The German Design Council initiated the award, with an independent jury evaluating innovations based on originality, implementation, effectiveness, user benefit, and cost-effectiveness. Rodenstock executives stated the recognition highlights their commitment to biometric vision and aims to raise awareness among consumers and partner opticians.