VANNI Launches 2021 "Colour of Taste" Campaign Highlighting Italian-Made Eyewear

VANNI introduced its 2021 visual campaign, titled "The Colour of Taste," to showcase new eyewear styles against backgrounds evoking Italian fruits and plants. The campaign features red, orange, lime green, and teal hues, incorporating imagery of oranges, apples, rosemary, celery, and bergamot to emphasize the brand's Made in Italy heritage. Specific collections highlighted include the HIGHLINE metal eyewear line, comprising both reading glasses and sunglasses, as well as new women’s and unisex models from the SPIRIT and MACRO series. Additionally, VANNI UOMO frames are featured. The visuals utilize contrasting or tone-on-tone backgrounds to position these products within a naturalistic setting, aiming to guide personal style definition through color and fragrance associations.