CooperVision launches back-to-school campaign promoting pediatric vision checks and myopia control

CooperVision has launched the "Porque la visión no debería ser su límite" campaign to encourage families to schedule pediatric eye exams during the back-to-school period. The initiative addresses data indicating that 69% of parents are unaware of how to halt childhood myopia progression, while only 6% view it as a problem. By highlighting the impact of uncorrected vision on sports performance and safety, the campaign aims to strengthen the role of opticians, whose recommendations can double the likelihood of adopting myopia control solutions. A dedicated website, Revisasuvista.com, provides information on available methods and allows users to book appointments at selected optical shops. The company also promotes its MyDay® MiSight® 1 day daily contact lenses as a specific solution for slowing myopia progression in active children and adolescents.