Solocal+ Study Finds Proximity and Service Type Drive Optician Searches on PagesJaunes.fr

Solocal+, an entity of the PagesJaunes.fr operator, released findings from its Hyperlocal Observatory analyzing searches by nearly 16 million internet users against listings for approximately 25,000 establishments, including 14,500 exclusive opticians. The study indicates that consumers prioritize proximity and specific professional expertise over brands or product references when searching for optical services. On average, users consult two establishment profiles to compare offerings before making a choice. Solocal+ describes the French optical market as resilient, with a dense geographic distribution averaging 36 opticians per 100,000 inhabitants. This network ensures that 98% of French residents live in departments with at least 30 opticians per 100,000 people, effectively eliminating "optical deserts" and guaranteeing local access across both urban and rural areas.