ZVA Report Shows Stable German Optical Market with Low Online Sales Share

The Central Association of Opticians and Optometrists (ZVA) released its 2025/26 industry report, indicating a stable but less dynamic German optical market. Revenue rose by 0.6% in 2025 to over €7 billion, lagging behind inflation, while complete eyeglass sales dropped 2% to nearly 12 million units. The number of optical businesses fell to approximately 10,700, with the top ten companies now holding 55% of total revenue. Online sales of glasses and accessories remained insignificant at a 5% revenue share, with only 6% of purchases decided online. ZVA President Kai Jaeger noted that structural changes are advancing, particularly affecting small owner-operated businesses due to succession issues. The report emphasizes that personal consultation remains the dominant model, though digital tools like online booking are increasingly adopted.