Konstantin Tokarev Details Boutique Strategy at New York Optical Store

Founder and licensed optician Konstantin Tokarev discussed the operational strategy of his New York City boutique, Konstantin, with 20/20 Magazine. The store, which first opened in 2025, combines medical eyecare, advanced lens technology, and luxury fashion within a Chelsea location near major transportation hubs. Tokarev emphasized treating every pair of glasses as a custom project through extensive measurements and individual frame fitting. The approximately 1,200-square-foot ground-floor showroom houses over 2,000 frames from brands including Lindberg, Mykita, and Blake Kuwahara, with retail prices ranging from $500 to $8,000. Supported by six employees and an in-house edging laboratory, the business focuses on personalized service and value rather than price competition, catering to professionals and creatives seeking distinctive eyewear.