Mister Spex Appoints Francesco Liut as Chief Commercial Officer

Mister Spex SE announced the appointment of Francesco Liut as its new Chief Commercial Officer, effective August 1, 2024. Liut, who joined the company on June 1, 2024, will oversee online and retail businesses, including Marketing, Category Management, Product, and Data. This move marks a strategic step in Mister Spex's realignment following founder Dirk Graber’s departure on July 31, 2024, with Stephan Schulz-Gohritz assuming interim overall responsibility. Liut brings extensive industry experience from Luxottica, where he served as Group Marketing Director for brands like Ray-Ban and Oakley, and held e-commerce and supply chain roles at Sunglass Hut within EssilorLuxottica. Company leadership highlighted his expertise in omnichannel execution and digital strategy as key assets for strengthening Mister Spex's market position across its European online shops and German retail stores.