Snap launches consumer AR Specs and opens enterprise sales channel

On September 16, Snap began selling augmented-reality (AR) glasses to the public for the first time while simultaneously opening an enterprise sales channel. The consumer product, named Specs, marks the culmination of eleven years of development across five hardware generations, two of which were previously withheld from the public market. This dual launch expands Snap's reach from restricted developer access to both general consumers and business clients.