ZVA launches refreshed "Ihre Innungsoptiker" campaign for 2026

The Central Association of Opticians and Optometrists (ZVA) has launched a new round of its nationwide "Ihre Innungsoptiker – Qualität, die man sieht" campaign. Visually updated with stronger color accents to highlight optician services, the initiative combines federal online advertising with local participation tools for member businesses. Key components include the consumer website innungsoptiker.de featuring an optician search function and customizable business profiles. Starting in autumn 2026, the campaign will target students via Germany’s largest learning platform, Studyflix, displaying videos and career profiles. Additionally, members can utilize socialPALS for automated or customized posts on Facebook, Instagram, and LinkedIn. Materials are available through regional associations and the zva.de member area, aiming to strengthen visibility for stationary optical care and attract vocational talent.