Vision Council Q3 2026 Report Shows Shift to Mid-Range Eyewear Spending

The Vision Council released its Consumer inSights Q3 2026 report, surveying over 12,000 U.S. adults on optical purchasing trends. The data indicates stable consumer behavior with a shift toward mid-range eyewear, as more buyers spent between $100 and $199 while shares of those spending under $100 or over $200 declined. Online eyewear buyers were more likely to purchase multiple pairs (53%) compared to in-person shoppers (36%), though in-person purchases reported higher average out-of-pocket costs. Smart eyewear adoption among recent buyers dropped three percentage points to 13%. Additionally, 72% of consumers reported having managed vision care coverage, the highest level in five quarters, and 59% spent less than $100 on contact lenses. The report is part of the organization's quarterly research program.