Barton Perreira Pursues International Growth Under Thélios While Maintaining Independent Design and Japanese Manufacturing

During Paris Fashion Week, Thélios, the eyewear division of luxury giant LVMH, showcased the spring-summer 2027 collection of American label Barton Perreira. Acquired by Thélios in 2024 for an estimated 80 million dollars, the brand retains its independence in design and production with Japanese artisans, according to co-founder Patty Perreira and managing director Cédric Moreau. The new collection features architectural inspiration with hand-bevelled Japanese acetate and titanium frames. While operating five boutiques domestically and reaching over 1,500 specialist opticians globally, the brand plans to expand its network in Europe and increase marketing investment in China and Japan. Prices remain between 400 and 700 euros, unchanged for two years, as the company leverages Thélios’s distribution capabilities without diluting its identity.