ic! berlin launches first campaign as Audi Revolut F1 Team partner with Hulkenberg and Bortoleto

German eyewear label ic! berlin has launched its inaugural campaign as the Official Partner of the Audi Revolut F1® Team, featuring drivers Nico Hulkenberg and Gabriel Bortoleto. Shot by Rupert Tapper under creative direction from Leif Podhajsky and Sophie Holm-Nielsen, the campaign uses motion blur to link optical craftsmanship with motorsport precision. It highlights two signature frames, IC0067_20C_GABRIEL and IC0065_15D_RYAN, worn by Bortoleto and Hulkenberg respectively. The partnership debuted trackside at Monza, Singapore’s Marina Bay, and Austin. Anchored by the tagline “From 0.5 mm to 300 km/h,” the initiative draws parallels between the Audi R26’s lightweight engineering and ic! berlin’s handcrafted 0.5 mm cold-rolled stainless steel frames. The new collection launches globally this October through authorized retailers worldwide, with direct online availability for Hong Kong readers via HBX.