Etnia Eyewear Culture appoints Massimo Vian as CEO, founder David Pellicer moves to executive chairman

Etnia Eyewear Culture has named Massimo Vian as its new chief executive officer. Founder David Pellicer will transition into the role of executive chairman. This leadership change marks the first time in a decade that the family-owned Spanish company has handed day-to-day operational control to an outside executive. The appointment signals a strategic shift for the brand, aiming to sharpen operations while maintaining its creative identity and relationships with opticians. The source does not specify the exact start date for Vian’s tenure or provide further details on the specific operational changes planned under his roadmap.