Synsam Group to open NK Eyewear & Optics store in Gothenburg on April 23

Synsam Group will open its premium concept, NK Eyewear & Optics, at Nordiska Kompaniet in Gothenburg on April 23. This follows the successful launch of the same concept in Stockholm. The 180-square-meter ground-floor store features over 1,000 frames from approximately 30 exclusive brands, including Bottega Veneta, Tom Ford, Celine, Loewe, Dior, and Cartier. The location combines high-end fashion with clinical expertise, offering fully equipped eye examination rooms staffed by licensed opticians who utilize advanced technology such as OCT cameras for retinal imaging. Trained style experts guide customers through frame and lens selection, aiming to merge functional vision needs with individual style preferences. President and CEO Håkan Lundstedt describes the venue as a luxury destination designed to elevate the overall retail experience for style-conscious consumers.