Persol and Cassina Announce Collaborative Eyewear Collection
Sammleredition: Persol und Cassina lancieren Brillenkollektion
Italian brands Persol and Cassina have announced a collaborative eyewear collection blending optical and furniture design. The line features two acetate frames in black and Havana, alongside a blue gradient edition limited to 500 numbered pieces. Each limited unit includes a storage tray designed by Patricia Urquiola, Cassina’s Art Director, crafted from recycled leather scraps from Cassina production and acetate fragments from Persol manufacturing. Design details on the bridge and temples reference motifs from Cassina’s historical archive, with subtle branding on temple interiors, cases, and packaging. The collaboration aims to offer opticians premium positioning opportunities through exclusive availability and material quality, targeting design-conscious consumers interested in "Made in Italy" products.
Source:Sublime Eyewear · sublime-eyewear.com