Synsam launches Alicia Lind eyewear brand as part of Swedish production expansion

Synsam Group has launched Alicia Lind, a new eyewear brand designed and manufactured at its Production and Innovation Center in Frösön, Sweden. This initiative supports the company's strategy to reshore production and enhance supply chain resilience. The collection includes 14 ophthalmic acetate frames and six sunglasses, targeting modern women with high-quality designs at an attractive price point. Recommended prices are SEK 2,500 for eyeglasses and SEK 1,500 for sunglasses. The brand will be available in all Synsam stores across the Nordics starting March 12, 2026. Synsam reported producing approximately 100,000 frames in 2025, with plans to double capacity to around 200,000 frames in 2026.