Seiko Optical Products launches Vision Neo value lens series with commemorative campaign in Japan

Seiko Optical Products announced the launch of its new "Seiko Vision Neo" value lens series in Japan, accompanied by a commemorative campaign starting March 3, 2025. The lineup includes Allround, Town, Office, Room, Deskwork, and Digital types, designed as entry-level options for first-time progressive lens wearers or those seeking multiple pairs tailored to specific lifestyles and viewing distances. To mark the release, customers who purchase one pair of any Vision Neo type during the campaign period and submit their usage feedback will be entered into a lottery. Six hundred winners will receive a digital Amazon gift card worth 1,000 yen. The company encourages consumers to experience the lenses at retail stores.