Rodenstock Brasil to Showcase B.I.G. NORM® Lenses and INDO Mimética Pro at Ajorsul Fair Mercoóptica 2026

Rodenstock Brasil will exhibit at the Ajorsul Fair Mercoóptica 2026, held September 24–26 in Gramado, Brazil. The company plans to highlight its B.I.G. NORM® biometric lenses, LayR coating, and ColorMatic® X photochromic lenses, alongside the Rodenstock Exclusive program for retailer training. A key feature is the presence of the INDO stand, showcasing the newly launched Mimética Pro portfolio, which utilizes virtual and augmented reality for immersive consumer experiences. CEO Hugo Motta stated the event aims to strengthen relationships with optical retail partners and demonstrate innovation. Rodenstock cited independent research from the Munich University of Applied Sciences supporting B.I.G. NORM® benefits, including reduced peripheral aberrations.