Rudy Project Announces Partnership with Triathlete Marten Van Riel

On October 7, 2026, in Treviso, Italy, Rudy Project announced a new partnership with Belgian triathlete Marten Van Riel. The collaboration formalizes an existing relationship where Van Riel had already used the Wingdream aero helmet for racing prior to this agreement. Under the campaign theme “Focused on what matters,” the announcement highlights preparation and equipment fit, aligning with Rudy Project’s “Performance Starts In Your Head” philosophy. The launch features content from Van Riel’s preparation in Kona, marking the opening chapter of the formal partnership. Van Riel is a three-time Olympian (Rio 2016, Tokyo 2020, Paris 2024) and the inaugural T100 World Champion. He recently won IRONMAN 70.3 Elsinore and IRONMAN Lake Placid in June and July 2026, respectively.