First Look London Announced for September 2027 as Curated Independent Eyewear Trade Event

Nathan Garnett announced First Look London, a trade-only eyewear event scheduled for September 17, 2027, at the Town Hall in King’s Cross. Designed to showcase independent brands and emerging designers, the event will feature up to 50 curated labels, including early adopters such as Bird Eyewear, Kirk & Kirk, and Linda Farrow, with Nikon Lenswear UK serving as the official lens sponsor. The venue, designed by Tom Dixon, aims to provide buyers meaningful engagement time with makers. A high-profile advisory group will steer editorial direction through meetings and round tables beginning in early 2027. Industry leaders, including Dr Pretty Basra and Rob Barrow, endorsed the initiative, citing a need for focused, design-led spaces that support independent retail practices beyond traditional product displays.