EssilorLuxottica and Meta Unveil Ray-Ban Meta Audio, Gen 3 Glasses, and Global Retail Expansion
EssilorLuxottica and Meta revealed new audio glasses and new features like “private processing” or “hearing anhancement”
At Meta Connect, EssilorLuxottica and Meta announced new AI glasses lines, including the camera-free Ray-Ban Meta Audio in Clubmaster and Burbank styles, and the slimmer Ray-Ban Meta Gen 3. The portfolio expands with new Oakley Meta Capri and Nova styles, plus LISA-designed models, aiming for over 100 styles by year-end. New features include the Muse AI agent, Hearing Enhancement (US only), and private processing. Retail expansion covers ten new markets including Poland and South Africa. Meta Ray-Ban Display is now available online, launching today in the UK and Canada, with pre-orders starting in France, Italy, and Germany.
The release of camera-free audio glasses and expanded retail markets directly impacts the smart eyewear segment within online optical retail channels.
Source:MAFO · mafo-optics.com