Meta Announces Ranveer Singh as Brand Ambassador for Ray-Ban and Ray-Ban Meta in India Alongside Gen 3 Launch

Meta announced actor Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. Concurrently, Ray-Ban Meta (Gen 3) AI glasses became available in the country at prices starting from INR 44,300 via meta.com, in.rayban.com, and select retailers. The Gen 3 model features a slimmer design, up to nine hours of battery life, a new customizable action button, and a 6-mic array that reduces background noise by over 90%. It offers 27 color and lens combinations across Aviator, Zena, and Wayfarer styles, including a limited-edition Aviator for the 90th anniversary. Additionally, Meta revealed upcoming plans for lighter Ray-Ban Meta Audio glasses and the integration of the Muse AI agent for hands-free assistance.