ic! berlin Announces First Retail Pop-Up in Austin During F1 Race Weekend

Marcolin-owned German eyewear brand ic! berlin announced its first-ever retail pop-up at the Fairmont Austin during Austin Race Weekend, October 23–25, 2026. The event celebrates the brand’s partnership with the Audi Revolut F1 Team and highlights a campaign featuring drivers Nico Hulkenberg and Gabriel Bortoleto wearing Ryan and Gabriel styles. Presented in partnership with Visionworks and Ideal Eye Team, the pop-up offers visitors a chance to shop a curated selection of sunglasses and optical frames from 8:00 a.m. to 8:00 p.m. on October 23 and 24. The collection showcases ic! berlin’s signature screwless hinge mechanism, lightweight construction, and advanced materials, aligning with the technical precision shared by the brand and its motorsport partner.