Friendly Frenchy Rebrands as GLAZ, Highlighting Shell-Based Eyewear

On October 13, 2026, eyewear maker Friendly Frenchy announced its rebrand to GLAZ. The name derives from the Breton word for the shifting blue-green-grey hues of water, reflecting the brand’s focus on materials sourced from coastal shells. The company remains based in Morbihan with French manufacturing certified by Origine France Garantie. Two models illustrate the new identity: the LOCOAL CLO111 optical frame uses oyster shells from Lège-Cap-Ferret, featuring a unique green-grey tortoiseshell pattern, while the MESKL ME002 sunglasses, part of the 2026 collection, utilize blue lobster shells from Lorient and category 3 tinted lenses. The brand states this shift emphasizes material evolution over national identity, expanding beyond previous shell types to include mussels, scallops, and abalone collected along the French coast.