Silhouette Group Opens HOUSE OF SILHOUETTE Brand Experience Store in Vienna

The Silhouette Group opened its new HOUSE OF SILHOUETTE Brand Experience Store in Vienna, hosting a pre-opening event on November 27 to mark the company’s 60th anniversary. Approximately 170 guests attended the celebration, which featured interactive experience stations highlighting the Austrian family-owned eyewear manufacturer's history. The store’s experiential architecture was designed by the Ippolito Fleitz Group. Michael Schmied, CMO of the Silhouette Group, stated that the location aims to make the future of vision tangible. The source confirms the opening occurred following the November 27 pre-event, with the report dated November 28, 2024.