Gentle Monster and Prada Announce Limited Eyewear Collaboration for Asian Markets

Gentle Monster and Prada have announced a limited eyewear collaboration featuring three designs with titanium frames and sideways Prada logos. The collection, teased during Paris Fashion Week, includes sharp lens contours and architectural fronts. Launching in select Asian markets including Japan, South Korea, and Mainland China, the drop begins July 6 in Japanese stores and July 7 online. A cinematic campaign directed by James J. Robinson stars Kentaro Sakaguchi. This partnership expands Gentle Monster’s luxury collaborations, following its Maison Margiela tie-up and preceding a forthcoming Google collaboration supported by a roughly $100 million USD investment from 2025.