De Rigo CMO Barbara De Rigo Advocates Consistency Over Trends for Luxury Eyewear

In an interview with 20/20 Europe, De Rigo Chief Marketing Officer Barbara De Rigo stated that the company prioritizes consistency over chasing trends as luxury shoppers become more selective. She explained that maintaining consumer investment requires balancing heritage with innovation, noting that trend-chasing rarely ensures long-term staying power. The article was published on October 15, 2026, by Vision Monday Business staff. It disclosed that editorial tools, potentially including AI, were used in its creation, though human editors reviewed the content prior to publication.