CooperVision Report Identifies Multifocal Contact Lenses as Untapped Anti-Aging Opportunity for US Adults

CooperVision released the report “Unmet Opportunities: Multifocal Contact Lenses and the Anti-Aging Movement (U.S.),” which combines survey data from US adults aged 38 and older with market insights on healthy aging. The findings indicate that while consumers increasingly invest in anti-aging products, awareness of multifocal contact lenses remains low, creating a significant gap between consumer behavior and available vision solutions. The report highlights untapped opportunities for eyecare professionals to introduce these lenses earlier in the patient journey. It provides practical guidance for integrating anti-aging themes into presbyopia discussions, including annual exam prompts designed to facilitate natural, patient-centered conversations about maintaining an active lifestyle through vision correction.