Optiswiss Appoints Johannes Schubart as Chief Product & Marketing Officer

Optiswiss expanded its Executive Management Board by appointing Johannes Schubart as Chief Product & Marketing Officer (CPMO) effective January 2026. In this role, Schubart oversees the operational and strategic direction of Product Management and Marketing. He has been with the independent Swiss lens manufacturer for over four years, previously serving as Head of Global Marketing, Product Management & Tools, where he managed major product launches and brand positioning. CEO Samuel Frei stated that Schubart’s expertise will strengthen the company’s strategic direction. This leadership addition aligns with Optiswiss’s vision to support traditional optical retailers through innovative ophthalmic lenses manufactured 100% in Switzerland.