Prodesign appoints Søren Torpegaard Lund as brand ambassador for "As you are" campaign

Danish eyewear brand Prodesign has appointed singer and actor Søren Torpegaard Lund as its new brand ambassador. Lund, who represented Denmark at the Eurovision Song Contest 2026, will front the "As you are" campaign, which emphasizes individuality and personal style. The selection was driven by Lund’s long-standing relationship with glasses, using various frames to express different facets of his personality since youth. Brand Manager Maria Sletten cited his authentic self-expression as key to the partnership. This collaboration reinforces Prodesign’s ongoing market positioning around identity and individual style.