Silhouette Group Opens First HOUSE OF SILHOUETTE in Germany at Hamburg’s Kaisergalerien

The Silhouette Group opened its first German HOUSE OF SILHOUETTE location at the Kaisergalerien in Hamburg on October 1, following a successful launch in Vienna. The 120-square-meter store features ultra-lightweight Silhouette designs, urban-progressive NEUBAU styles, and evil eye performance eyewear, combining modern technology with personalized vision consultations. Designed by the Ippolito Fleitz Group, the space aims to redefine the premium eyewear experience. Approximately 160 guests from fashion, culture, and media attended the opening event, which included a live performance by The BossHoss and DJ sets. Michael Schmied, CSO of the Silhouette Group, stated that the store embodies their vision of eyewear as an expression of personality and quality.