Woodys launches limited-edition apparel and accessories under new "Woodys Universe" line

Barcelona-based eyewear brand Woodys has introduced "Woodys Universe," a first collection of clothing, accessories, and objects designed to extend its brand experience beyond frames. The initial release includes a unisex t-shirt and tote bag inspired by the recent "Les Fleurs" campaign, four multicolored scarves, and stickers. Additionally, an exclusive Open/Closed storefront sign will be available for opticians. All items are produced in limited quantities. While currently positioned as marketing tools, the launch raises questions about whether Woodys will pursue serious diversification beyond its core optical business.