Hoya Lens Deutschland provides social media materials to partner opticians for World Sight Day 2026

On October 8, 2026, Hoya Lens Deutschland made a social-media post series with accompanying texts available to its partner businesses for World Sight Day. The materials focus on eye health and regular vision tests, covering aspects of vision in children and adults. They aim to help optical shops raise customer awareness about the importance of regular eye exams and highlight their professional advisory competence. Partners can also conduct local actions such as vision tests or information offers. Activities can be shared using the international hashtag #LoveYourEyes. Hoya is also supporting the day on its own social-media channels.