Federottica and Adoo Launch 2026 Eye Health Campaign Focusing on Digital Screen Protection

Federottica and Adoo have renewed the national "October Month of Sight" campaign for 2026, centering on conscious digital device use. The initiative encourages citizens to undergo free visual efficiency checks throughout October at associated optical centers displaying the official poster. Promoting the slogan "Screens on, eyes protected," the campaign highlights that approximately 40% of the population lacks regular eye exams, while 66% of Italians with vision defects are unaware of their condition. Optical professionals will inform the public about advanced solutions, including blue-light protective lenses, to mitigate screen-induced eye strain. Associated centers received informational materials via special editions of Federottica news and internal circulars. This effort aims to strengthen professional visibility and drive qualified in-store traffic by emphasizing preventive care and technological expertise in vision wellness.