Assottica Contact Lens Group Concludes Record-Breaking Congress in Rome with Over 800 Attendees

The Assottica Contact Lens Group concluded its two-day congress in Rome on October 26, attracting over 800 participants. Notably, attendees under 40 comprised 39% of registrations, highlighting strong interest from younger generations in contact lens practice. Held at the Ergife Palace under the theme "The Value That Applies," the event reviewed the sector's evolution over the past twenty years, emphasizing the translation of innovation and diagnostic tools into concrete daily results. Key sessions covered market trends, consumer behavior, and retention strategies, featuring speakers such as GfK Italia’s Vincenzo Mastrofilippo and EuromContact president Richard Smith. Exhibitors included major brands like Alcon, Bausch+Lomb, and EssilorLuxottica. The next congress is scheduled for 2028, coinciding with the centenary of the optician profession.