Alessandra Salimbene to Define Independent Optician Identity at SILMO Paris 2026

Marketing consultant Alessandra Salimbene will present a talk titled "What Really Defines an Independent Optician?" at SILMO Paris 2026 on Saturday, September 26, from 14:00 to 15:00. The session challenges the traditional definition of independence as merely being "not a chain," arguing instead for identity based on character and recognizability. Salimbene will introduce a marketing framework focusing on positioning, communication, and customer experience rather than store size or ownership structure. Drawing on her work between Italy and the United Kingdom, she emphasizes that independent opticians must look beyond domestic markets due to cross-border influences in design and consumer behavior. Additionally, Salimbene plans to reveal a new project developed specifically for Europe’s independent opticians, with details kept confidential until the presentation.